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Better and Faster Innovation Book
Best Innovation Books Best Innovation Books and Reports


1. Better at adapting to change.
2. Faster at finding opportunity.

What great ideas are so close within your grasp? There are hidden patterns and clues that could lead you to your full potential, sooner. Better and Faster will make you BETTER by teaching you how to overcome evolutionary traps that block innovation. Then, it will make you FASTER by teaching you 6 Patterns of Opportunity -- repeatable shortcuts that you can use to find better ideas, faster. Join 5,000,000 people getting Better and Faster with this bestselling innovation book and innovation keynote video.

Top Innovation Book Bestseller
Find Better Ideas Faster
book praise book praise "Gutsche nails it with this book. He’ll teach you neurological habits that can accelerate your success and make you into a fire-breathing, game-changing innovator of epic proportions."
— Guy Kawasaki, Former Chief Evangelist of Apple, Chief Evangelist of Canva and bestselling author of The Art of Social Media

"Jeremy Gutsche’s latest book is a gem. Using a wealth of research and an array of great stories, he shows you how find avoid the traps that inhibit your progress. Then he shows you smart, useful tools to help you find breakthrough ideas better and faster."
— Daniel H. Pink, NY Times Bestselling Author of TO SELL IS HUMAN and DRIVE

“Better and Faster is an epic method for all those who want to become better at innovating, managing and adapting. Stop missing out on your hidden potential, harness your hunter instincts and learn Gutsche’s 6 shortcuts to remarkable opportunity”
— Josh Linkner, NY Times bestselling author of Road to Reinvention, Venture Capitalist

"Better and Faster grabbed me from the first page. The stories and compelling writing make this book a joy to read. But the real payoff comes from the big and immensely practical ideas. Gutsche’s contrast between farmers and hunters and the six patterns of opportunity are pure gold. Buy it, read it, and teach these lovely lessons to others – you will be glad you did."
— Robert I. Sutton, Stanford Professor and co-author of Scaling Up Excellence

"Gutsche pushes us to push our own potential. This book will make you see the power of ideas in a new light."
— Scott Belsky, Founder/CEO of Behance; VP Products, Adobe; bestselling author, of Making Ideas Happen

"The cutting edge just got sharper. Jeremy Gutsche’s book unleashes fascinating stories and genius takeaways that will launch your game to the next level."
— Sally Hogshead, NY Times bestselling author of How the World Sees You and Fascinate

"Rich with examples and practical tips, Better and Faster is essential reading for any manager.”
— Hayagreeva Rao, Professor at Stanford Graduate School of Business and co-author of Scaling up Excellence

"It’s a high-octane face-slapper designed to awaken the weariest of executives in danger of falling asleep at the wheel... Gutsche’s book is compelling reading and does a good job at pulling together some of the key ideas around innovation, strategy and marketing in recent years - in a very accessible way. What’s more, it’s backed up with personal, hands-on experience with some of the world’s biggest brands and data derived from his own innovation company, If your organization is in a rut or you need to inject some energy into a layer of management, I suggest the following: Buy 100 copies of Better and Faster for your most promising talent”
Linkedin Pulse: Elvin Turner, Director of Innovation at DPA Consulting

6 Reasons You Need to

Your life is the outcome of hundreds of choices you make. Each choice takes you and your team to a different version of your potential. With this innovation book, you will learn to be better at adapting to change, making you a better innovator, better investor and a better manager. BETTER and FASTER will help you: adapt to chaos, discover opportunity, lead through change, destroy complacency, and realize your potential.

More specifically, this innovation book offers you five key advantages:
Custom Trend Reports

The Innovation Keynote Video - 3,500,000 Views!

1. Learn the proven path to YOUR unstoppable idea

Yes, BETTER and FASTER is entertaining, but at the core of the innovation book is a proven path - a tactical method - that you'll use to find better ideas faster. You will learn specific steps and an innovation framework that will improve your ability to adapt.
adidas logo "It comes down to efficiency, speed and focus. You have to be able to react to opportunity and keep focused on the goal."
- Dominique Fillion, Design Director, Adidas
Better and Faster Innovation Framework

2. Get the innovation book + $250 in special extras & 70 Key Innovation Secrets

We want to help you find your next big idea faster, so each innovation book has a code to get trend research, videos, frameworks, a pdf of my last book, special homework questions and a bonus chapter with "70 Key Innovation Secrets" from the world's top innovators like: Adidas, Mattel, Nickelodeon, Dr. Seuss, Staples, Behance, AirBNB, WIRED, Jaguar, Shark Tank, Hyatt, Sony, Coca-Cola, 3M, eBay and Virgin.

Get Extras!
FIND YOUR CODE: Page 261 of the hardcover & ebook.
Better and Faster Innovation Book

3. Learn from reclusive billionaires, bootleggers and even ex-cons who made it

Instead relying on over-told Fortune 500 examples, BETTER and FASTER will have your mind running wild with incredible innovation stories you'll be itching to re-tell.
Budwieser logo "I love BETTER and FASTER because it is the only way to go. The world is getting faster and we need to do things faster."
- Richard Musson, Former Global VP Innovation, AbInbev (Budwieser)
Better and Faster Innovation Stories

4. Spot opportunity faster with proven tactics from the largest study of ideas

Over the last 7 years, Trend Hunter has studied 250,000 ideas using our massive audience of 100,000,000 people like a giant innovation focus group. There has never been a more indepth study of the intersection between trends, ideas and innovation.
trend report client kelloggs BETTER and FASTER "is all about pushing yourself to see what you're capable of" - Avi Levine, Consumer Marketing Innovation Manager, Unilever
Largest Trend Spotting Service

5. Join top-tier innovators already using BETTER and FASTER

More than 350 brands, billionaires and CEOs rely on Jeremy Gutsche when they need to spark innovation and roughly a third of those brands have a dedicated trend researcher on Trend Hunter's team. The benefit to you is a more-proven path to unlocking your potential, battle-tested with top innovation teams at the world's most innovative brands like Victoria's Secret, Coca-Cola, IBM and Sony.
trend report client kelloggs "I love the idea of BETTER and FASTER because it really does push us to get to where we need to get to, to get ahead of the curve."
- Dan Birchall, Consumer & Shopper Insight Manager, Nestle

6. Dive deeper into your Innovation Assessment / Personality Test

Join thousands who have already profiled their innovation archetype to uncover your innovation strengths, blindspots and specific tactics to maximize your unique potential. Even better, get your organization's profile to see how you compare to the world's top innovators.

Take The Free Personality Test
Innovation Assessment

Jeremy Gutsche, Trend Hunter

Jeremy Gutsche is a New York Times Bestselling author and an award-winning innovation keynote speaker. He is the CEO of Trend Hunter, the world's #1 largest trend website, attracting more than 3 billion views from 130,000,000 people. Over the last decade, he has helped more than 500 brands, billionaires, CEOs and NASA accelerate innovation.

Jeremy's Keynote Site
Innovation Keynote Speaker